If you’re in search of a CDP for your company, you’ve probably already heard of Segment. In many industries, Segment has emerged as the champion for customer data curation.
However, there are a lot of complaints about the platform that have led customers to look for other options. Namely, it is too pricey for most companies to use, especially startups looking to improve their margins.
Regardless, Twilio Segment is the current market leader for customer data platforms with over 20,000 users worldwide. This tool is used to collect user data from websites, apps, social media, and more. Using this platform, you can store, send, transform, and archive your data in one centralized location.
When you start adding other tools to the mix, the capabilities are truly endless. You’d be surprised just how in-depth data can be, and what trends you can find when you have advanced automation on your side.
Finding the right CDP for your business can be an extremely daunting task; and with everyone seemingly using the same platform, you may feel pressured to hop on the bandwagon. However, there are a ton of Segment alternatives that provide the same features for a cheaper price. To learn more, keep reading below!
Common Complaints About Segment
Despite how popular Segment is, there are many complaints about the platform. For one, it is extremely expensive compared to its competitors. When matched side by side with some of our suggestions below, you’ll see just how much you can save by using an alternative to Segment.
There are also a lot of limitations on Segment if you do not have a programmer to insert code snippets for you. This can significantly increase the costs of managing your data. There are also a ton of add-ons for Segment that cost more money.
Many users have also reported a steep learning curve when implementing their data on the platform. If you’re looking for a quick, simple implementation, you may be better off going with another CDP.
There have also been murmurings about the customer support at Segment. When you are relying on a company to facilitate your data in an accurate and timely manner, it can be very frustrating to deal with poor customer support. Furthermore, if you have a serious issue, you want a support team that will help you solve it right away.
Segment Analytics Alternatives
1. Google Analytics
Google Analytics is one of Segment’s top competitors, being used by a plethora of companies worldwide. The only caveat is that it technically is not a CDP; it is simply a web analytics service.
The most attractive aspect of this platform is that it is totally free to use. For $0 a month, you can gain access to converse analytics, social analytics, mobile analytics, and content analytics. You can also utilize data visualization and monitoring tools for applications and databases.
Google Analytics even allows you to filter and manipulate your data, using tools like funnel analysis. In addition, the platform facilitates data collection APIs.
2. Datadog
Datadog is a monitoring and analytics platform used to unify metrics, apps, servers, and team members. When you have all of these assets organized in a single location accessible to all workers, it improves your workflow dramatically.
This platform helps you collect and manage data effortlessly. Using this data, you can understand the user experience better, which will help you improve it. Datadog even provides source control and bug tracking to make sure your campaigns and applications run smoothly.
This CDP is also filled with integrations like Java, Slack, Amazon Web Services, Windows Azure, and more. The number of integrations you get is dependent on your plan.
Datadog offers a free version that still allows for extensive data tracking and analysis. However, you can get significantly more features with the $15 per host pro plan. You can also opt for the enterprise plan, which is $23 per host and per month.
3. MarketingCloudFx
MarketingCloudFX is a marketing software tool that allows you to manage data and automate it for actionable use. It is the one-stop shop for marketing. This platform enables you to access, track, and manipulate data to build better campaigns for your product or service.
Many people say this is the best platform to learn more about your target audience. If you’re searching for detailed, sophisticated insights into your customers, MarketingCloudFx is the CDP for you.
Currently, MarketingCloudFX offers two plans: LeadManagerFX and LeadNurtureFX. LeadManagerFX allows you to make a database of your recent and past leads. It also lets B2B companies track the companies visiting your site.
CompanyTrackerFX enables you to track your visitors’ IP addresses and compare them to known corporate IP addresses in separate databases. Both of these plans are custom priced.
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