Did you know that your products are not bought for quality? More precisely, not only for it. Customers prefer companies that inspire confidence. The choice will always fall on a brand with which there is an emotional connection. Therefore, no one is surprised that “McDonald’s” enjoys success all over the world. But the snack bar around the corner will not be so popular, although fast food there may be tastier and cheaper. A brand book will help build a recognizable brand and create a unified image of the company. The first thing to do is to create animated logo for your perfect brand book.
What Is a Brand Book?
The company’s brand book is a document for internal use. Such a “passport” of the brand, it fully characterizes it, from the ideology to the development of the logo. It is from it that marketers push back when working on an advertising campaign, and designers rely on it when creating signs and booklets. The brand book includes:
- general brand concept, values, mission, philosophy;
- corporate style and visual image;
- portrait of the buyer and characteristics of the target audience.
Branding is not a privilege, but a norm for a business that strives for development. Brands are believed, desired, and become their fans! You have two options. You can remain “no name” and continue to make sales due to the constant infusion of advertising budget. But you can go the other way, build a brand with an army of fans, and scale the business.
Who Needs the Development of a Brand Book?
Brandbook is your official business card. You can often hear that it is also called the “Bible of the brand”. It is in this book that all the visual standards of the company are presented. Brandbook is a flight of imagination of designers, which carefully collects elements of the company’s identity. What areas of business cannot do without a brand book? Let’s figure it out.
Franchise companies
You cannot do without detailed guidance when selling franchises. This is the only way to organize a single concept in all means of communication. As an example, you can consider the Starbucks Espresso Club chain of coffee shops. All have the same design of premises and standards of service. Even the coffee offered to guests is the same. Gbar salons are also an excellent example of a franchise. The same stylish design and the same care products. There are established criteria for personnel selection. This can be achieved thanks to the brand book.
Network companies
Do you have a chain of stores? But they are not franchises, but yours? At the same time, the opening of points in most cases in different cities relies on other people. Contractors create advertising products and purchase the necessary equipment. Without a cool brand book, it is unlikely to be possible to build system work.
Any company that plans long-term development, and not one-day profit, need a brand book. Thanks to its development, it is possible to build a single development strategy. As a result, over time, the brand will work for you.
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