While the majority of modern-day businesses turn to various online marketing tactics to boost their visibility and improve sales, many traditional forms of marketing simply get overlooked. And while digital marketing does play a huge role in business success, traditional marketing means can also help out significantly.
One of such traditional marketing means comes in the form of custom stickers. Any business that’s looking to boost its marketing efforts can easily do so by visiting stickerapp.com/custom-stickers and designing its own stickers. That way you can easily raise awareness about your business and get your name out there, without necessarily spending tons of money. Here are just some of the ways you can use custom stickers to market your business.
Offer stickers as gifts
The first and the easiest way you can use custom stickers to market your business is by handing them out as free gifts. No matter if you run an online or a land-based business, you can easily give out custom stickers to your customers as complimentary gifts for every purchase. What’s best is that the stickers you create don’t even necessarily have to feature your brand logo – but they absolutely can. Instead, you can choose to design them so that they reflect the current season or holiday, and play around with different shapes and materials to make them more interesting. Since customers love receiving free stuff, offering them free custom stickers as complimentary gifts are always a great way to go.
Sell them as branded merch
On the other hand, if you’re running a small business and can’t really afford to give stuff for free, you can always sell your custom stickers as branded merch. When people find a brand they really like, they often like having the opportunity to show off their affinity for that brand by purchasing various branded merchandise. What’s more, since custom stickers neither cost a lot to make nor to purchase, selling them to your customers can be a great way to ensure that no matter their budget, they can easily afford to get their hands on a piece of branded merch. Additionally, you can even engage your customers further on social media and ask them to post pictures of how they’ve used their stickers. That way, you can rely on your customers to boost your brand exposure and mentions even more.
Use them for guerilla marketing
Guerilla marketing is another common type of offline marketing many people simply forget about when it comes to raising brand awareness. So, you need to make sure you’re not one of those people. You can easily print out custom stickers of various sizes and stick them or hand them out wherever and whenever an opportunity arises. Just make sure you don’t stick your custom branded stickers on any monuments or similar “off-limit” areas as you want to use them to advertise your business, and not ruin or destroy public property.
Brand your packaging
Furthermore, you can also use custom stickers to brand your packaging. If you’re running either an online or a land-based store, you can easily use custom stickers to further brand your packaging. Make sure you include them on the wrapping paper or any other type of packaging you use. What’s more, aside from sticking your stickers to the packaging itself, you can also choose to include them in the order itself, so that your customers can use them if they please. This marketing tactic is commonly used by businesses big and small, and it has been around for generations. So, why not try it out yourself?
Brand your assets
In the end, you can also use custom stickers to brand your assets. For instance, you can display your custom stickers on your storefront and use them as floor decorations in your land-based store. Additionally, you can also easily brand your assets, such as cars, bikes or any other vehicle with custom stickers. That way your brand will be clearly displayed and easily noticeable wherever your business vehicles go, which will only further boost your brand recognition and awareness. Simply put, the more people get a chance to see your logo and your brand, the easier they will remember it. And since your ultimate goal is to have your brand recognized and remembered by as many people as possible, you can easily achieve it by using custom stickers.
Therefore, if you’re looking for a fun and affordable way to market your business and improve your brand recognition and awareness, you really don’t need to look any further than custom stickers. With so many customization and personalization opportunities this offer, any business can easily come up with their own design(s) and choose various materials, shapes and imagery to make their custom stickers truly stand out.