Due to covid, becoming a freelance professional has dramatically increased in popularity. From being able to choose your own working hours, and increased work-life balance – there is plenty of reasons why professionals across the country are turning to work for themselves instead of working for someone else.
One of the issues that many new freelancers face is how to find new clients – this can be both inconvenient and expensive. Let’s take a look at the top few ways that you can find clients as a beauty professional.
How to Get Clients for Freelancing
How to do it?
Build your social media following
According to Capital Hair and Beauty, “the average person [is] spending 2 hours and 25 minutes on social media every day” which makes advertising your services on social media essential. Whether this is posting pictures of a gorgeous new gel nail polish set if you work in the beauty industry, or an amazing new product you’ve designed, uploading high-quality pictures is essential to get spotted and retain clients.
Make sure that you make use of hashtags, and tag your location so that you can be easily found by potential new clients. The objective is to increase the visibility of your brand so that potential clients can not only find you but also trust your products and services.
Get a website
Make sure that you have a website that includes pictures, contact information, and prices – so that customers can easily contact you to book your services or buy your products. This can also avoid your time being wasted answering basic queries.
This is a very important strategy for client acquisition, so make sure you have the best site possible. Make use of google listings and increase your SEO, to drive traffic to your website – which will ultimately increase your income. SEO is an efficient yet challenging strategy, so consider hiring expert help if needed.
Ask your current clients to write a good google review
Speaking well of yourself is one thing; hearing it from actual clients is quite another. Capital Hair and Beauty highlight that over 90% of individuals are impacted by internet evaluations, and that percentage can reach 97% when picking a local business. There are several ways to collect reviews, but customers want to be sure they’re real, so it’s usually better to make sure your company is listed on a site like Feefo or Trustpilot.
Network and collaborate with other professionals in the industry
Never underestimate the power of networking. Try to collaborate with others in the industry, not only will this help to get your name out there, but also get advice and support from others who are going through a similar situation to you. And you never know where new business can come from!
Ask friends and family to talk about your services
Referrals and reviews are both excellent ways to grow your business. Set up a program whereby returning clients receive a discount on their visit when a friend or relative schedules an appointment with you for the first time. Reward you, clients, for being loyal and supporting your business – not only will this encourage them to keep booking with you, but it can also make them feel appreciated and valued, which of course to any small business they are!
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