The marketing and advertising industry is constantly expanding, with companies seeking an edge in an increasingly crowded marketplace. With new competitors joining each industry and old standbys seeking a way to stay modern and remind customers of how they became a beloved brand, it’s increasingly important to know what works for a company’s image – and what can do more harm than good.
It’s tempting to think that a more complicated ad campaign is better because it covers more ground, but your goal should be to capture the audience’s attention quickly and effectively. Simplicity in marketing can hook people fast and let them know exactly what they can expect from your brand.
By following branding and marketing design best practices, you can make your company stand out from the crowd and harness the power of simplistic branding to boost your company’s reputation.
Importance Of Simplistic Branding as a Business
Simplicity Makes You Memorable
Think back to all the brands that meant the most to you growing up. The odds are there’s one specific thing that sticks out in your mind from their marketing. Be it an iconic logo like the golden arches, or a mascot that you’ll never forget, like Toucan Sam grinning on that box of Fruit Loops, they not only stuck in your memory – they did an amazing job of convincing you that you wanted that product back then!
There’s a reason that many of those products are still selling as well today as they did decades ago. They’re sticking with that same simple branding, generation after generation.
So how do you take those lessons and apply them to your company? The first step is figuring out what people want out of your company. Do they value its services and reliability? Are they expecting a fun experience? Is the value the biggest selling point?
No matter the topic, the odds are you have one key point of attraction, and your core branding should reflect that. Make sure that your audience can both identify your company quickly and from a distance and that they immediately get the key points about what your company is offering.
Simplicity in Learning
The point of marketing is simple – to get customers to want to learn more about your brand. Think of it as a fishing lure and reel. You need to get customers close enough to take their first bite, and then you can reel them in and turn that interest into a purchase. But no content is going to be effective if it lacks that initial hook to get people to come closer and find out more. That’s why your marketing needs to be as simple and eye-catching as possible. How much time do you think you have to get someone’s attention? Thirty seconds? A minute?
Today, with many purchases being made online, it’s estimated that most customers spend less than ten seconds after clicking before deciding whether to navigate away! That’s gone in the blink of an eye, which means you likely only get one chance to make a compelling first impression.
A simple, compelling ad campaign will get them to take a slightly longer look, which might turn into them clicking another link to find out more. Think of your ad campaign as a series of steps, with the goal being to guide your potential customers from one to the next smoothly.
Improving Customer Trust
A big part of branding best practices is to build trust with your customers. It’s hard to develop long-term trust but very easy to break it. Many companies had found that out the hard way when they went for short-term sales and made promises they couldn’t deliver.
A simple marketing strategy will help you eliminate confusion and make clear to your customers what they can and can’t expect out of your brand. It also ensures you’ll likely get positive reviews for delivering on what you promise.
So how do you make an effective and simple brand design that will build customer trust? First, think about what you want your brand image to be. Who are you trying to appeal to, and what emotions do you want them to associate your company with?
Make sure to remove any vague terms in your ad copy that could be seen as promising more than you can offer. If you have a clear message you can deliver, the odds are good that those you hook as customers will walk away satisfied.
A Clear Path to Success
Designing the perfect ad campaign isn’t as complex as it can seem. What do you want your company to represent, and how do you want to get that across? If you make that clear, you’ll not only pick up customers – you’ll turn them into satisfied regulars.
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