Online advertising is one of the primary revenue sources for bloggers and website owners worldwide. Building a steady set of clients on your own can be challenging, especially if you don’t have a sales team to find advertisers to fill out your ad inventories.
Thankfully advertising networks or ad exchanges provide a platform to put your ad inventory on the market and find suitable advertisers so you can earn recurring revenue on your blog or website. That is why it makes sense for website owners to register their websites on such platforms. If you own a blog or website, you need to know these five benefits of ad networks.
Ad Network benefits for Every Publisher
1. Instant revenue
When you register your website on ad exchanges, you become a publisher who presents their ad spaces on the platform where the advertisers bid for every ad space. Every ad space fan fetches you at different rates depending on the ad placement.
Though ad exchanges try to display the most relevant ads, they also let you filter out possible advertisers for your ad inventory that you think is the most pertinent for your ad inventory.
The more ad spaces you provide on the platform, the greater your earnings. If you have sizable page views on your website, you can immediately allocate ad spaces, register on the ad exchanges, and start earning money.
2. Convenience
If you plan to sell ad spaces on your own, you’ll have to go through a painstaking process of ad-serving and dealing with clients. You’d be surprised to know how complicated selling ads online can be.
You can skip all these headaches with ad exchanges. You don’t have to worry about finding advertisers to publish ads on your ad spaces with ad exchanges. You can utilize this time to focus on your business vision and create content to increase your web traffic.
On top of that, setting up the ad spaces on ad exchange is relatively easy. All you need to do is add a little snippet of code on your websites, determine the ad spaces, and you are good to go. You usually set the ad’s dimensions to match your spot and then paste in the generated code for you.
The process takes only a few minutes. The ad networks take a lot of effort to find the best advertisers for your ad inventory, and you are relieved from all the complicated processes of ad selling.
3. Global Audience
Many blogs create content for a particular target audience, and this niche audience can play a crucial role in getting better CTR for your ads. When your ads are relevant to the content, the viewers are likely to click on them irrespective of their location.
Moreover, if you have a niche blog that caters to a specific target audience, you can even sell your ad spaces to international advertisers. For example, if your blog creates content for automobile enthusiasts in the US, there are good chances that an automobile brand from the UK will be willing to utilize your ad spaces if they plan to start their services in the US.
4. More advertisers
Ad exchanges have numerous advertisers registered with them. They are also categorized based on their industry to simplify the ad placements and increase the ad relevance.
That means you can have numerous advertisers publishing their ads on the ad spaces you provide, which will fetch you some handsome income. Advertising networks have the provision to maximize the relevance of ads, and they try to provide highly targeted ads so you both can benefit from them.
The ad relevance ensures you get more responses to your ads, increasing the CTR. More advertisers will ensure that more ad spaces get occupied, and you get more money.
5. No need to deal with the advertisers directly
As mentioned before, manual ad selling can be tedious, as it involves dealing and negotiating the terms of ad selling with the advertisers. Moreover, many blogs are run by small teams with no dedicated sales department to deal with ad sales contracts and negotiations.
That is why it makes more sense to opt for ad exchanges as they have fixed minimum ad rates that advertisers have to follow to put their ads on your website. The ads are automatically placed according to their ad placement algorithm on the ad spaces provided by you.
This way, you don’t need to determine the placements or manage different advertisers by yourself manually. The whole process is automated.
Earning money through blogs has never been easier. If the ad exchange giants are not paying enough, you should consider moving to better exchanges that provide good revenue for your ad inventory.
