If you’re an eCommerce store owner or startup, you’re already aware of the power of online operations. Marketing for eCommerce has become very crucial because of the increasing competition.
Thus, to stay ahead of the competition, you need to take those extra steps. Apart from training in eCommerce management, you must read these strategies and tips to promote your business via digital marketing.
Top 5 Digital Marketing Strategies for Ecommerce Stores
Integrate SEO on your website
SEO can help you rank on search engines and as an eCommerce store, it is very important. Because you need more traffic, clicks, visibility, etc.
Optimize your website for SEO and use it when you maintain a blog as well. SEO in content writing can help you boost traffic and ultimately increase your store visits as well. Use the right keywords and keep the density optimal. Do not stuff it but try adding combinations.
The focus is to tell Google what your company is all about. Thus, optimizing your product pages and your blogs is the need of the hour.
Do read this quick guide on how to boost organic traffic using SEO.
Run ads on social media
Depending on what your eCommerce store sells, find out which social media platform does your potential target audience spend most of their time on. And now run ads on them. Be it for awareness purposes or to initiate a sale. Use ads because most of the competitors do it.
If you’re not present there, the chances of being forgotten by them are higher. So decide a goal and accordingly push ads on social media. The ideal way is to sell an idea or desire instead of directly selling your product or service.
Users come on social media to connect with people, their stories & more so make sure you strike the right chord.
This is by far the most effective and smartest digital marketing strategy. Remarketing means promoting your products to users who have previously shown interest or taken an action.
When you make efforts in marketing to this group, you’re now trying to convince someone who needs very little to no persuasion. All you need to do is give a reminder or announce an offer on the items they were interested in and you will most likely convert them! You can show them remarketing ads on Google or social media.
Although, the best hack is to send cart reminders via email or notifications. Give an offer and create urgency with a deadline. Show them that the coupon is just for them and is going to expire soon.
This hack works wonders most of the time.
Automate your email marketing campaigns
We’re sure you already make use of email marketing being an eCommerce store. But have you automated your processes and campaigns? If not, then this strategy is for you. Automate your email marketing efforts using the tools available.
Emailing in eCommerce happens on a very regular basis and setting some instructions and triggers can help you ease your work and ensure no human errors happen. Our recommendation is to use Mail Chimp.
It’s an excellent tool for email marketing that offers 10,000 free emails/month so if you don’t want to invest, it doesn’t mean you can’t automate. Enrol in this email marketing training where Mail Chimp is taught in detail along with Bee Pro, another supplementary tool.
Track & Report
Ecommerce operations are heavy and there’s a lot of data that you get. If you don’t make use of this data, you’re losing out on a lot of potential opportunities and some basic mistakes which can impact you greatly.
Use the Google search console to track & report the activities of users on Google before they land on your page. Understand what their search query and intent are, the impressions on your website, clicks, etc.
Similarly, you must use Google Analytics to monitor user behaviour on your website. The time spent on your website, pages with maximum views, etc. You can also track your ad performances if your landing page has the right UTM tracker added.
These tools help you evaluate if your efforts are showing results and most importantly, it helps you track when something goes wrong or is not working in your favour.
The best success comes to those who make the right use of data and form future strategies based on that. To Conclude,
Running an eCommerce store is a task on its own and using traditional modes of marketing can get quite expensive or tedious to handle.
Digital marketing makes the job much easier giving you a larger audience to reach at very low costs. In fact, ads on google start for as low as 1$ so that’s something you should look out for.
With this, we conclude our tips on digital marketing strategies that eCommerce stores can make use of.
Let us know a digital marketing hack that you use for your eCommerce store in the comments section below.
|Author’s Bio |
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.