Blogs. News. Articles.
No matter what you call it, this content has become absolutely vital in companies’ marketing strategies globally.
Content is an essential key in digital marketing and is not only good for SEO purposes but also for reaching out to new audiences. It is vital to educate, inform and entertain both existing and prospective customers and can help brands heighten their conversion rates if done properly.
But, how do you effectively manage a blog? What are the essential components that you need to focus on? Is it just about writing blogs and posting them? Or is there more?
We thought we would take a look at blogs and how you can transform your blog into an awesome money-making platform for your business.
Sounds good? Let’s get stuck in.
Keep Profit on Your Mind
The first thing you need to consider when creating and managing your blog is whether you want to make some money off of it. Whether you are using it to heighten conversion rates for your business in a short-term period, or whether you have a long-term goal for your blog, know that you want to make money at some point.
In fact, some businesses actually build up their content and blog to actually sell them after a period of time. This is due to the vast amounts of content published on the site that can help heighten its SEO and have content ready to share over social media platforms and in emails.
So, if you plan to sell your content website eventually, make sure to create a USP from the outset. What is going to set your content and blog aside from others? How are you going to sell it in the future?
Master Your Platform
Whether you are using WordPress or any other blog platform, or have coded your own, make sure you know how to use it effectively. This may sound redundant, but there are so many different plug-ins and additions that you can add to the site that you might get lost.
There are a few great plugins that are absolutely vital for blog management, including the highly effective tool, Yoast. This not only shows you step-by-step how to ensure your posts are SEO-ready but also helps you improve the overall readability of the site.
It is also important to know how to effectively set out your blog. How are your titles appearing? How do your H1 and H2 headings differ? Is it easy to read and eye-catching for your visitors?
You don’t need a coding course for WordPress. There are plenty of courses on YouTube that you can have a look at to learn some good hints and tips.
Focus on Your Content Quality
One of the biggest mistakes that companies and blog managers make globally is thinking that sub-par content will still work.
The fact of the matter is that even if it is a blog topic about something obscure, there will be people who will read it. And the chances of them reading and converting from a blog that is poorly written drops with the quality.
Make sure your blogs are well-researched, contain useful information that the readers actually use, and are readable. We mentioned it earlier, but make them educational, informative, and entertaining. Not only do you want them to heighten the SEO ranking but you also want them to establish you as an authority on the topic.
So, if you are an insurance company, for example, put out important content about car insurance, tips and tricks. Put out content about car news, traffic regulation changes, etc. You want people to actually come to you for information.
Focus on SEO
SEO is one of the most important factors of your blog. As we mentioned earlier, it is helpful to get the plug-in that helps you out with SEO on your site.
But, you also need to know enough about SEO when you start writing. You will need to know about:
- Meta Descriptions;
- H1 and H2 headings;
- Outbound and inbound links;
- Images and their titles.
Keywords are probably the most important aspect. You will want to establish what keywords you want to be ranking for and ensure that they appear frequently on the blog post. So, keyword research is absolutely key from the outset of any blog writing exercise. You will need to know what keywords and what variations need to appear on the post for it to be found.
The Bottom Line
Blog management takes time, experimenting and testing, and trying things to get it right. Don’t be discouraged if there is not a lot of traffic at the beginning. The more you post the more traffic you will generate.