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Sales and Marketing

PPC vs Content Marketing: What Are the Differences?

ppc vs content marketing

Without a successful digital marketing plan, you’ll soon find that it’s almost impossible to promote your brand to your target market. No matter how great your startup is, it won’t get fair without the right strategy.

You’ve likely heard about both PPC and content marketing. Both are beneficial for promoting your brand, but you should also know which to focus on for your particular needs.

In this short guide, we’ll teach you what PPC is and how content marketing works.

You can see the pros and cons of each strategy and can decide what’s most important for your brand.

Here’s what you need to know about PPC vs Content Marketing:

What Is PPC?

Pay-per-click (PPC) marketing is a short-term approach to promoting your brand. It’s often used for promoting a particular product, service, event, etc., from your brand.

In short, it’s more specific rather than general. You’ll create an ad that promotes your brand. For each click the ad receives, you’ll pay a small fee to the search engine.

This can get costly and is a better approach for a growing brand. It’s not often advised for a startup that has a low budget. You want to focus on building your brand awareness first. Afterward, you can consider promoting your products/services through PPC ads.

On the flip side, PPC ads can be very effective in increasing your customer base. If you’ve got something great to sell you might find that PPC is the best route.

Let Content Marketing Guide the Way

Regardless of what stage your business is in, you need to create killer content to promote your brand.

The content marketing process is long, and it can take several months or even years to establish your brand in your niche. You’ll have to produce several blog posts, videos, podcasts, etc. before your content makes an impact.

While this can turn off many entrepreneurs, this is the best way for customers to establish a relationship with your brand. Once you’re established as an authority, you’ll have an easier time with sales.

The positive of content marketing is that you’ll always have a way to promote your brand. A blog post you write today can still rake in new customers 5 years from now!

With content marketing, you can be general and specific. You can write a blog post that promotes your brand and your niche. You can also release a YouTube video that promotes a specific product.

Make sure that you also find a way how to promote your content to a wider audience. You can look into marketing syndication on how to get the word out.

PPC vs Content Marketing: You Decide

Now you know the differences between PPC Vs Content Marketing, you can decide which is the better option for your needs.

PPC creates ads that promote a particular product/service for your brand. You’ll pay a fee each time you receive a click on the ad. This is great for growing companies.

Content marketing is a longer approach and works for promoting your brand and specific products/services. You’ll have to work harder on creating content and promoting it on your own.

You can find more marketing tips on our blog.

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