If you are a small business owner aspiring to make your mark in the online domain, not holding a considerable budget for your Google PPC (Pay Per Click) advertisement campaign should never prevent you from driving a successful ad campaign.
Also, you must know that many leading online businesses have conducted successful online promotions with limited budgets, so nothing is stopping you from accomplishing the same. And to accomplish this, all you need to do is get creative with your scarce resources.
Moreover, to get better outcomes such as increased traffic and brand awareness, including higher sales, you must use better Google Adword techniques or hire Google Adword experts who can better streamline your Google Ad campaign.
Top Tips to Run Budgeted Google Ads
Here are some significant tips to run successful Google advertisement campaigns when you are on a small budget.
1. Set a precise objective for your Google Ad campaign
Before getting specific with your Google ad spending, you must initially look at the bigger picture. What do you wish to achieve by Google advertising? Do you like attracting organic traffic to your online platform or generating more leads? Are you planning to build awareness of your online business in a specific area or among a particular client demographic?
It is better to get answers to all such questions as it can help you decide your ad campaign’s goal. Also, it might not be wrong to say that these objectives make Google ad campaign efforts much more easier to measure. In addition, it becomes seamless to identify what actions are performing well and what measures need to be modified.
Also, it is prudent to use the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) technique to form more promising sales objectives for your Google Adword campaign. Understanding your objectives before moving in is the most suitable method to gain better outcomes for your marketing strategy.
For instance, if you want to improve your online visibility or brand awareness, set objectives in that respect. Don’t just choose any marketing plans. On the other hand, if you want to generate more quality leads, you must have specific goals and quantify them with a specified end date for better fulfillment.
2. Strictly follow your budget
As the budget is a significant problem, you and your workforce must examine it continuously. Moreover, before driving your online Ads, you must choose the most suitable budget (weekly, fortnightly, or monthly) that would be dedicated to the promotional and advertising campaigns.
After deciding this, you can invest the budget allocation into Google Ads. Now take the appropriation and split it into everyday funding so you can set the highest amount spent on your Google advertisements daily. In addition, you must note that Google sometimes moves past the daily maximum ad budget to get you more satisfactory outcomes.
Therefore, if you are under a budget constraint, fix your maximum ad budget a little under your primary limit. Moreover, when running your online advertising and promotional campaign, Google and other search engines will regularly compare your budget with the average CPC (Cost-per-click). However, this does not imply that your ad cannot appear on top of SERPs.
3. Target long-tail keywords
Long-tail keywords are highly specific and targeted to one industry. Therefore, it is imperative to use ‘long-tail keywords’ or longer keyword terms with three or more words to make your Google ad more relevant. Since they are less apparent or prevalent, competition for long-tail keywords is restricted, and they have a lower average CPC (cost per click).
Nevertheless, they’re also more precise, implying that they may attract online users with a higher odds of buying or getting converted on your CTA. For instance, assume you want online users to learn about your photography services. So instead of selecting the keyword photography, you can use the term ‘photography for weddings’ to attract clicks from users searching for that exact product or service.
4. Make sure your landing page is optimized
Several landing pages employed in online marketing campaigns are accountable for the increased bounce rates on different sites. Therefore, when online users visit the landing page of different websites, they will usually notice a significant disconnect between their landing page message and advertisement copy.
5. Embrace Automation
While Artificial Intelligence (AI) might not be able to help you with extravagant advertising, machine learning generally assists you in reducing bids on your behalf. In addition, automation further accounts for everything from the sales funnel phase to relevance, competitors, and keywords.
Then, it guarantees your advertisement bid is raised when your advertisement holds the most profitable opportunity to succeed. On the other hand, it reduces the bid when you have higher competition, so you never waste your time or money.
6. Measure everything
Google analytics usually contains the information you require to measure ad campaign success and practices. Moreover, over your Google Ads, you will discover metrics that indicate why your click-throughs, impressions, or expenditures might have changed. You can then use this data to modify your next Google ad campaign.
The Bottom Line
The purpose of any online business when running a Google ad campaign is to leverage more benefits. In addition, while Google Adwords holds exceptional returns on investment, you need to be careful about your Google ad copy, campaign settings, landing pages, and bidding. You can then use these practical strategies in your Ad campaign to pull in better leads and get better online conversions on your limited budget.