Home Celebrities Who is Bria Jones: Tarte Cosmetics’ CEO (June 2024)

Who is Bria Jones: Tarte Cosmetics’ CEO (June 2024)

Tarte Cosmetics Bria Jones

In the ever-evolving world of beauty and cosmetics, collaborations between brands and influencers have become a powerful way to connect with diverse audiences.

One such collaboration that has recently caught the attention of beauty enthusiasts is the partnership between Tarte Cosmetics and the TikTok star Bria Jones.

But recently, on 5 May, she didn’t join the Formula 1 Trip organized by Tarte Cosmetics as she felt slighted by the brand team. What is the real story behind it? What happened between Bria Jones and Tarte Cosmetics?

Below, we’re going to answer all your questions.

Who is Bria Jones?

Who is Bria Jones?

Born on 3 November 1993, Bria is a TikTok star, social media influencer, and internet sensation known for collaborating with popular brands like Tarte Cosmetics.

She has also collaborated with various influencers, showcasing her potential for connections on social media. Bria experienced tremendous success throughout her social media accounts for sharing content related to beauty and lifestyle.

After receiving immense fan following, Bria started collaborating and promoting numerous branded products on her social media handle. Recently, an issue between Bria and skincare brand Tarte Cosmetics has been circulating all over the internet.

Continue reading the article to learn about that issue.

What is Tarte Cosmetics?

What is Tarte Cosmetics?

Founded in 1999 by Maureen Kelly, it is an American makeup and beauty brand known for its cruelty-free and natural products. Tarte offers various cosmetics, including foundations, eyeshadows, lip products, and skincare items.

The brand is recognized for using natural ingredients in their formulations, and they are often associated with products that are free from parabens, mineral oil, triclosan, and gluten.

Tarte has gained popularity for its vibrant and trendy packaging, as well as its emphasis on creating products that are both high-performing and beneficial for the skin.

What Happened Between Bria Jones and Tarte Cosmetics?

What Happened Between Bria Jones and Tarte Cosmetics?

CEO of the skincare brand, Maureen Kelly, faced a lot of backlash after Bria shared her experience with the brand’s trip to Miami. Every year, Tarte Cosmetics organizes trips attended by several influencers and content creators.

TikTok star Bria decided not to join the Formula 1 trip organized by the brand as she felt slighted by the Tarte team. Since then, the audience has been accusing the brand of racism.

What is the Reason Behind Not Joining the Brand’s Formula 1 Trip?

On 4 May, Bria explained the whole matter in a deleted TikTok video in a tearful voice. She said, “She would love to go on a Tarte trip. But she has more integrity than to get to Miami and realize that she’s being treated like a second-tier person.”

Later, she shared the original email invite from the brand to attend the Formula 1 trip. She received the email on 7 May in which she realized Tarte was sending her back home on 6 May, the day before the race.

Then Bria asked her friends, who were also invited on the trip, about their period of stay. She got to know that all of their friends’ going back flight tickets were on 8 May, the day after the race.

Before Bria, many other influencers, like Cynthia Victor, also accused the brand of treating them differently, while a few received special treatment. Cynthia claimed she was given a small room compared to other influencers, who were given luxury rooms.

She said she didn’t felt bad for receiving a small room; however, she felt bad that the brand should have treated all the influencers equally.


View this post on Instagram


A post shared by Bria Jones (@heybriajones)

Is Everything Resolved Between Bria Jones and Tarte Cosmetics?

It seems like things are resolved between Bria and the brand, as they both agreed there was a miscommunication.

On 5 May, CEO of Tarte Cosmetics, Maureen Kelly, addressed the backlash on TikTok, saying the brand took full responsibility for the mistake and confusion made on its part.

While addressing the issue, she didn’t mention Bria’s name directly. Maureen stated that the list of influencers invited to the Formula 1 race was not made based on the number of followers.

However, the CEO didn’t address Bria returning home a day before the race. Instead, Bria and Tarte made a joint statement that there must be a confusing typo in the inviting email containing the trip details.

Bria also claimed she, Maureen, and Tarte’s team are all on the same page. There was a miscommunication on both ends. Bria also apologized for her quick response to the confusion.

Bria stated that the air is now cleared between them, and we are heading forward positively.

Frequently Asked Questions

1. Who is Bria Jones in relation to Tarte Cosmetics?

Depending on her specific role, Bria Jones could be a makeup artist, influencer, or brand ambassador associated with Tarte Cosmetics. She might be known for her work with the brand, whether it’s in product promotion, makeup tutorials, or brand representation at events.

2. What has been Bria Jones’ impact or contribution to Tarte Cosmetics?

Bria Jones may have contributed to Tarte Cosmetics through various means such as collaborating on product launches, creating content that showcases Tarte products, or influencing product development based on her expertise in makeup and beauty trends.

3. Are there any specific Tarte Cosmetic products or lines associated with Bria Jones?

If Bria Jones has collaborated with Tarte Cosmetics, she may have her own line of products or specific items that she has endorsed or helped develop. These products would likely reflect her style and approach to makeup, aligning with Tarte’s ethos of high-quality, eco-friendly, and cruelty-free cosmetics.

For the most accurate and detailed information, it would be best to refer to Tarte Cosmetics’ official website or their official social media channels, as they would provide the latest and most relevant information about collaborations and key figures associated with their brand.

4. What Does Bria Jones Do for a Living?

Bria is a social media personality, TikTok star, and internet sensation.

5. How Old is Bria Jones?

As of 2023, Bria is 30 years old.

6. What Types of Products Tarte Cosmetics Sell?

The brand is known for selling skincare and makeup products.

Wrapping Up

We hope you got everything regarding the issue between Bria Jones and Tarte Cosmetics in the article above. Keep following our website for more informative articles like this!

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